by Mary Gospe | Nov 24, 2014 | Marketing
The Direct Marketing Association of Northern California, DMAnc, hosted speaker Ian Michiels, Principal & CEO of Gleanster Research, at its November 2014 meeting. The topic, “B2B tactics that worked in 2014 and how to prepare for 2015.” Gleanster gathers benchmark...
by Mike Gospe | Nov 12, 2014 | Marketing
For the past 12 years, I’ve been working with hi-tech B2B companies to help them plan and facilitate their customer advisory boards. I recently crossed the threshold of 100 CABs. As I look back, here are 3 important lessons I’ve learned. 1) Semantics are...
by Mike Gospe | Nov 7, 2014 | Marketing
In 2008, I wrote the book, Marketing Campaign Development. Updated again in 2013, the templates and techniques are now available for anyone to download. As a marketing ops leader of a hi-tech company, I was constantly having to reinvent launch processes and templates....
by Mike Gospe | Oct 2, 2014 | Marketing
Entrepreneurs and start-up executives continue to struggle with the best way to present their company to venture capitalists and their target customers. Especially for early stage companies, their personal and professional credibility are on the line. Unfortunately,...
by Mike Gospe | Sep 27, 2014 | Marketing
“Marketing Attribution” tools and services are rapidly being adopted by Fortune 1000 companies. But successful application of these tools and services require much more than just operational finesse. It requires a deep understanding of your company’s culture....
by Mary Gospe | Sep 10, 2014 | Marketing
New Horizons EP Cover Mary Gospe, Anthony Brodeur, Riley Soward, Zach Gospe, Teresa Kersten, Mark Mazzetti Riley Soward, Mark Mazzetti, Zach Gospe This year, I had the good fortune to help my son, 18-year-old singer-songwriter Zach Gospe, as he recorded and released a...
