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Reflections on a 12-month Sales Coaching Journey
I recently completed a sales leadership coaching engagement for a global technology client. The client was keen on developing new approaches for his high performance sales teams, which focused on business led outcomes for their top strategic customers. Given a highly...
Choosing the best marketing metrics
A common question from marketers: what marketing metrics should we track? There's a lot of confusion and time wasted spent on measuring (the wrong) metrics. Here's a model to help simplify the process. If you are a routine reader of my books and blogs, you'll know...
Measuring Social ROI – tips from the DMA of Northern California (DMAnc)
Social media is a critical component of any digital marketing strategy. Both B2C and B2B companies are experimenting with a variety of social media channels to build awareness, generate leads and engage with customers and industry influencers. But is there positive...
New fast & easy online course: Mastering Product Positioning
Product positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. So, how do we influence that, exactly? It starts with developing a positioning statement that unites and aligns your marketing, sales, product development, and...
Want a 10X Program Effectiveness Boost? Nurture Customer Advocates – by Larry Stein
by Larry Stein Challenge: Companies promote their products and services to generate leads via direct marketing, advertising, events and more – but still can’t achieve the impact they need. How about a 10x boost? We’re bombarded with messages all day everyday – online,...
KickStart Alliance launches new coaching service for Campaign Managers
How well are your campaign managers performing? The best campaign managers are not only experts in marketing, they are skilled in organizational politics and team performance. We've have just introduced a new service for marketing campaign manager teams and...
Canada’s anti-spam law (CASL) changing: what marketers MUST know
by Mary Gospe with contributions from Janice Hulse and Sue Hay Canada's Anti-Spam Legislation, known as CASL, was passed in December 2010 and goes into effect on July 1, 2014. It requires that anyone sending commercial electronic messages (CEMs) to Canadian consumer...
8 best practices to avoid blacklisting
by Mary Gospe, with contributions from Sue Hay, BeWhys Marketing A B2B company recently transitioned from Vertical Response to a marketing automation system. The first email they sent from the new system was a webinar invitation to their entire database. The new...
The NDA and the Customer Advisory Board
Congratulations on founding your Customer Advisory Board (CAB). But how do you ensure a safe and secure format for discussing delicate, strategic topics? Read on to learn about three unspoken truths about non-disclosure agreements (NDAs) that should not be kept...
Security: Growth Opportunity or Inhibitor?
It seems that a day doesn’t go by without reference in the business, professional or personal world on the impact of security. As a consultant in the business of “inspiring companies to be customer-focused”, security can impact your business in many shapes and...