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Pinterest – What Marketers Should Know
Pinterest is a social bookmarking site in which users share images such as photos, videos, quotes and infographics by "pinning" them to a theme-based virtual pinboard. The site started with a closed beta in Spring 2010 and has since been running in an invitation-only...
Kickstarting your advisory board
Have you started planning your fall Customer Advisory Board meeting? If not, now's the perfect time to be planning your next CAB. In today's highly competitive market, it is more important than ever to know "the voice of your customer" and to use this knowledge to...
Better Together – Sales and Marketing
Yes, Sales is Sales, and Marketing is Marketing. I'm not suggesting you combine them. But the results can be extraordinary when the two work together. I've been making the case for aligning sales and marketing for years. In the very first issue of KickStart...
Profile of effective marketing campaign managers
Are your marketing campaign managers effective? Here's an excerpt from a new mini-guidebook for marketers: The Role of the Campaign Manager. Nothing can hinder the success of an integrated marketing campaign (and your ability to claim the marketing high ground) faster...
“People don’t buy what you do, they buy what you believe.”
Here's a great example of positioning statements and messaging gone awry. I've been watching Simon Sinek giving a TED talk. This title phrase comes from him. And I love it. This dovetails exactly with the positioning statement. What he says in 20 minutes, speaks...
Increase your email marketing success with these tips from HubSpot
Dan Zarrella, Social Media Scientist with HubSpot, recently gave a webinar entitled The Science of Email Marketing. He analyzed over 9.5 billion emails provided by MailChimp and came up with some unexpected results. Here is a brief summary of key findings based on the...
Download this “streamlined integrated marketing plan” framework” template
Looking for a simple integrated marketing plan template? PPT Template: A Streamlined Integrated Marketing Framework (NOTE: when you click on the above link, the template will download directly to your desktop. It doesn't open a new window.) Previously, this template...
Marketing Blueprints in Action — put them on display
Displaying their marketing blueprints in the corporate hallways have created a tighter bond between marketing and sales. "This is real enterprise marketing," says the company's president. A hi-tech services company with roots in the SMB market wanted to up-level their...
Optimizing Inside Sales – A Sales Operations Forum Panel Discussion
Yesterday's Sales Ops Forum meeting in Palo Alto, CA, sponsored by KickStart Alliance, featured a panel discussion on how to optimize inside sales (IS). Moderating the panel of three leading Silicon Valley software companies was Anneke Seley, Evangelist and Founder of...
New mini-guidebook: How to build a Marketing PERSONA
Wondering how to build a marketing persona? The Marketing High Ground series: PERSONAS shows you how with practical templates and examples used in B2B marketing in both paperback and Kindle versions. Over the years, many marketers have told me that they don't have...