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Inside Sales: Practices & Technologies from Sales 2.0 Conference
At last week's Sales 2.0 Conference in San Francisco, I attended the panel discussion "Practices & Technologies used by Top-Performing Inside Sales Organizations" led by Anneke Seley, CEO and Founder of PhoneWorks and co-author of Sales 2.0. On the panel, Sales...
What CEOs Think of Sales
Forrester Research perspective on what CEOs think are the 5 major problems that sales faces in achieving objectives, how CEOs propose to fix those problems and how sales enablement can help.
Unlocking Sales Manager Value
7 best practices of sales managers and how sales operations can amplify success.
Marketing with Video: What’s the Story?
Kathy Klotz-Guest’s best practices for marketing with video, covering content, integration & distribution, and measurement.
A seat at the leadership table
What does it take for a marketer to earn, then command, a seat at the leadership table? This is a good question that challenges many marketers. Traditionally, certainly in Silicon Valley, companies are founded by technologists. When executive staff members are added,...
Kick Down the Sales Silo Walls
What? Sales helping Marketing? That's not the way we generally think of the marketing-sales relationship -- We expect that marketing's role is to help sales sell. Well, yes, that is marketing's primary responsibility, but the relationship isn't strictly one-sided....
A Day in the Life of a CIO
At last week's TechTarget ROI Summit in San Francisco, Marilou Barsam, SVP of Client Consulting and Corporate Marketing at TechTarget, shared the results of a Spring 2010 survey of what TechTarget calls the "hyper-active researcher." Key findings from the 1,700+...
Hot off the Tweet
I attended a great DMA Northern California presentation yesterday by Ayush Agarwal, Head of Products at CoTweet. The topic, "What's Twitter Up to Next?" Here's a brief recap... In the last two years, Twitter has grown from 500,000 to 145,000,000 users. Each day there...
What is the role of the launch boss in the new product introduction (NPI) process?
This is a good question. One that can lead to confusion and consternation if the role isn’t clearly defined at the outset. I had the opportunity to attend a conference hosted by the Product Realization Group last week. Often, but not always, this role falls on the...
The confusion regarding the word “campaign”
I often ask marketers to tell me about the integrated marketing campaigns they are running. Here are a few common responses: We've been running a Google Adwords campaign for the past 2 years. We've got a new PR campaign kicking off next week. Our print advertising...