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Selling in a Recession – First Impressions Matter
First impressions are even more important when selling in recessionary times. Sales is all about them, it's not about you. Customers are concerned and want their money to go a long way. They are looking for long term value, short term payback, transparency in the...
2009 Email Marketing Trends and Response Rates
I recently attended a BMA breakfast meeting hosted by Laurie Beasley of Beasley Direct Marketing. Laurie shared key trends in email marketing and current response rates from sources such as MarketingSherpa, the Direct Marketing Association (DMA) and Caslon & Co....
Which social networks for business?
We’re getting familiar with the “Big 3” social networks here lately. By that, I mean Facebook, LinkedIn and Twitter…I’m taking this opportunity in my first KickStart Alliance Blog post to give you my take on the Big 3.
5 questions to optimize your marcom mix
How can you optimize your marcom mix? If you're like most marketers, you're under the gun to create datasheets, produce ads, and staff events. But are these really the best, right uses of your marketing budget and personal time? A busy marketing team does not mean...