Blog - KickStart Alliance - Customer Success Consulting

3 reasons why your B2B hi-tech company needs a Partner Advisory Council

by Mike Gospe | Jun 17, 2016 | Partner Advisory Councils

Does your hi-tech B2B company host a Partner Advisory Council (or Partner Advisory Board)? If not, you are at a serious disadvantage. You may think you know everything about your partners and what motivates them. 3 reasons why you are wrong.

What is “digital marketing”?

by Mike Gospe | Jun 7, 2016 | Marketing

The term Digital Marketing is confusing because it implies some marketing is not digital. This 2-part video highlights 7 success factors that all B2B marketers should consider when building their integrated marketing strategy.

Account-Based Marketing: what was once old is now new again

by Mike Gospe | Mar 11, 2016 | Marketing

While this concept is not new, this new moniker reminds marketers of 3 critical factors required for marketing success.

Charlene Li on Leadership in the Digital Age

by Mary Gospe | Mar 2, 2016 | Leadership, Marketing, Strategy

Charlene Li, Principal Analyst at Altimeter and author of bestselling books Groundswell, Open Leadership, and The Engaged Leader, spoke to a packed room at a Women in Consulting event last week. The topic of her presentation was “Leadership in the Digital Age.” Here...

5 Tips for a Successful Leadership Offsite

by Mike Gospe | Feb 22, 2016 | Leadership, Marketing, Sales, Strategy

How much does it cost to hold an offsite with your leadership team? More than you might think. These 5 tips will help you ensure a productive meeting.