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Sales Compensation – 10 tips
Sales compensation is an annual (dreaded) event. It really does not need to be painful or scary. Here are ten tips for updating or creating a successful plan.
3 things you need to know about “Agile Marketing”
Last week the Silicon Valley American Marketing Association and Women In Consulting hosted a joint educational / networking event at the Silicon Valley Innovation Center. The meeting’s topic was "Get Agile. Get Revenue." Adrian Ott, award-winning author and CEO of...
Using Validation to Break the Mold
Validation isn't about seeking approval - it is about gaining understanding, delivering a better outcome for your customer and credibility for your brand. Is there anyone out there who hasn’t eaten something they just can’t stand as an act of love (or at least in the...
How do you know if yours is a world-class Customer Advisory Board?
What separates world-class customer advisory board (CAB) meetings from the rest? Since 2002 we've helped companies design and facilitate more than 100 CABs and executive roundtable (ERT) meetings. And the most successful ones all share the same evaluation...
Customer Advisory Board FAQs
Customer Advisory Boards (CABs) are becoming more and more popular. And we know you have questions. Check out these video FAQs.
Top IT Trends for 2015 from TechTarget ROI Summit
Yesterday I attended TechTarget’s ROI Summit in San Mateo, CA. It was packed with professional B2B marketers and the speakers and topics were excellent. TechTarget operates over 100 websites around the world on a variety of technology-specific topics with content...
Is your company’s culture keeping up with the changes in your business?
In a highly competitive business environment, a company’s culture that is aligned to its business goals is more likely to keep their competitive edge and relevance to their customers, employees and shareholders. A company’s culture is a dynamic, living entity. It...
B2B Marketing: what do IT buyers want from Marketers
By Mary Gospe with contributions by Pamela Hau Spiceworks, a social network that connects marketers with IT buyers, recently held an "Unplugged" panel discussion in Mountain View, CA in which three IT professionals shared what they want from marketers. The...
The Multigenerational Workforce: Working with Millennials
At a recent Women in Consulting (WIC) meeting, I had the pleasure of hearing a presentation by Lee McEnany Caraher, author of Millennials & Management: The Essential Guide to Making It Work at Work. We work in a multigenerational environment these days with Baby...
Choosing the right CAB partner can be challenging. How do you pick the one that’s right for you and your business?
A CAB expert can help you get the most from your CAB program and every meeting. But you want more than just a facilitator. You need a business strategist who can help you design and integrate a CAB program that connects with your annual planning process and your...