Mike Gospe, professional facilitator and KickStart Alliance co-founder, has just published a two-volume set of books that demystifies customer advisory boards (CAB). Complete with customer stories, techniques, and templates. Learn how to get a free copy.
Click here to read the press release.
Advisory boards, councils, and executive forums are becoming a “tool of choice” for helping executives validate and synchronize their strategies and plans with their best customers. Yet, a customer advisory board meeting is unlike every other type of customer engagement. These books are the keys to ensuring your company, and your customers, gets the most out of our advisory board investment.
The Flipchart Guide™ to Customer Advisory Boards, Volume 1: Is your company ready? is written for executive leaders. Volume 1 defines the purpose and role of such an advisory group and helps leaders assess their company’s organizational, operational, and cultural readiness for embracing a CAB. You’ll see how innovative companies are using their CAB to validate their business strategies, connect with their best customers, and sustain their competitive advantage.
The Flipchart Guide™ to Customer Advisory Boards, Volume 2: How to execute a world-class CAB meeting is written for first-time CAB managers and those who want to hone their advisory board skills. Volume 2 offers an operations manual for success. It comes complete with timelines, case studies, techniques, and templates that you can put to use today.
To help celebrate the release, we’re giving away 20 copies of this two-volume set. If you’d like to receive one, please email Mike with your name and address. Get yours while supplies last!